PFT INTL Distribution Strengthens International Collaboration with GEHWOL at Cosmoprof CBE ASEAN 2026 in Bangkok
International Exhibition | 24–26 June 2026 | Queen Sirikit National Convention Center (QSNCC), Bangkok, Thailand
Strengthening International Footcare Partnerships in Southeast Asia
PFT INTL Distribution Sdn Bhd continued its international industry engagement journey through its participation in Cosmoprof CBE ASEAN 2026, held from 24 to 26 June 2026 at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand.
Representing PFT Malaysia, Queen, Mr Wong and Ketsiri attended the three-day exhibition to support GEHWOL's international exhibition activities and strengthen relationships within the professional beauty and footcare industry.
The event provided an important opportunity for PFT to engage with its German manufacturing partner and connect with industry professionals from across Southeast Asia and international markets.
About Cosmoprof CBE ASEAN 2026
Cosmoprof CBE ASEAN is an international business-to-business beauty trade exhibition focused on connecting global beauty companies with the expanding Southeast Asian market.
The fifth edition took place from 24 to 26 June 2026 at the Queen Sirikit National Convention Center in Bangkok, Thailand.
The exhibition brought together companies representing different sectors of the beauty industry, including skincare, cosmetics, professional beauty products and related manufacturing and supply chain activities.
In 2026, the exhibition also featured the inaugural Cosmopack CBE ASEAN, a dedicated platform focusing on the beauty supply chain, including manufacturing, product development, packaging and related industry solutions.
Through its international exhibition network, Cosmoprof CBE ASEAN provides opportunities for brands, distributors, retailers and industry professionals to explore business collaboration, product innovation and regional market development.
For PFT, the event represented an opportunity to remain connected with international industry developments and strengthen business relationships beyond the Malaysian market.
Supporting GEHWOL's International Exhibition Presence
GEHWOL is an established German footcare brand manufactured by Eduard Gerlach GmbH, with a heritage dating back to 1868.
As the official Malaysian distributor of GEHWOL since May 2024, PFT values opportunities to support the brand's international business activities and maintain strong relationships with its manufacturing partner.
During Cosmoprof CBE ASEAN 2026, PFT representatives participated in industry engagement activities alongside the GEHWOL international network.
The company's involvement reflected its commitment to supporting GEHWOL's presence within the Southeast Asian professional beauty and footcare market.
Through international exhibitions, PFT continues to develop its understanding of the brand's global positioning and the opportunities available for professional footcare businesses across different markets.
Building Relationships with International Industry Professionals
International exhibitions provide valuable opportunities for professional networking, business communication and the exchange of industry knowledge.
Cosmoprof CBE ASEAN 2026 brought together beauty brands, manufacturers, distributors and professionals interested in the development of Southeast Asia's beauty industry.
For PFT, participation in the event created opportunities to connect with international business partners, exchange market perspectives and strengthen relationships within the wider professional footcare community.
Such engagement supports the company's ongoing objective of maintaining reliable manufacturer partnerships and developing meaningful industry connections.
Representing Malaysia Within GEHWOL's International Network
PFT's involvement in Bangkok formed part of its continued international collaboration with GEHWOL.
Since establishing its distribution relationship with GEHWOL in May 2024, PFT has participated in several international activities, including professional training at GEHWOL Academy in Lübbecke, Germany, in November 2024.
In September 2025, PFT was represented at the GEHWOL International Sales Meeting in Palanga, Lithuania.
The company also supported GEHWOL Germany and its China distribution partners at Cosmoprof Asia 2025 in Hong Kong.
Cosmoprof CBE ASEAN 2026 represented another chapter in this continuing relationship, demonstrating PFT's commitment to international engagement and professional industry development.
Understanding Southeast Asia's Growing Beauty and Footcare Market
Southeast Asia represents an important region for beauty, wellness and professional personal care businesses.
Participation in regional exhibitions allows companies to observe industry developments, engage with professional networks and better understand the needs of different markets.
For PFT, these experiences provide useful perspectives for strengthening its distribution activities, professional product education and business relationships in Malaysia.
The company's engagement with GEHWOL and other international industry partners reflects its wider commitment to connecting established international footcare expertise with the Malaysian market.
Supporting Professional Knowledge and Long-Term Collaboration
PFT recognises that successful international brand representation involves more than product distribution.
It also requires professional knowledge, regular communication with manufacturers, responsible product information and strong relationships with customers and business partners.
Through international activities such as Cosmoprof CBE ASEAN 2026, PFT continues to develop the experience and industry connections needed to support its long-term business objectives.
These efforts complement the company's ongoing involvement in professional education, healthcare exhibitions, beauty industry events and footcare awareness initiatives in Malaysia.
Looking Ahead
PFT INTL Distribution Sdn Bhd appreciates the opportunity to support GEHWOL and participate in international industry engagement activities at Cosmoprof CBE ASEAN 2026 in Bangkok.
The event marked another meaningful milestone in PFT's international collaboration journey and reinforced the value of maintaining strong relationships with manufacturing partners and professionals across different markets.
PFT looks forward to continuing its collaboration with GEHWOL, expanding its international industry connections and supporting the development of professional footcare knowledge in Malaysia.
Through continued engagement with international brands and professional communities, PFT remains committed to building sustainable partnerships and strengthening its presence in the Malaysian footcare industry.
About PFT INTL Distribution Sdn Bhd
PFT INTL Distribution Sdn Bhd is a Malaysia-based company specialising in the distribution of international foot and nail care brands.
Its international brand portfolio includes GEHWOL, Spirularin and B/S Spange.
The company supports professional product education, industry collaboration, customer relationships and participation in healthcare, beauty and wellness events.
Website: www.pftsales.com.my
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